Bruce Judson

Author of Go It Alone

Bruce Judson has put his latest book on-line free of charge, a move he and his publisher hope will drive sales, increase exposure and prove a new model for book delivery in the digital age.

They are also hoping that the fre version will bost sales:
"As an author, I knew there was as much likelihood putting the book up would increase sales as hurt sales," Mr. Judson says.

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