Paulo Coelho
The best selling author Paulo Coelho is a firm believer in providing free download versions of his book. The following are links to articles describing this. In more is mentioned an example of how free downloads helped Coelho go from 1000 copies sold to 100.000, in the Russian marked without additional promotion.
A film where he talkes about his experiences with using the internet and providing free downloads:
http://torrentfreak.com/alchemist-author-pirates-own-books-080124/
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